// About Me

The person behind
the pixels.

I'm a developer who believes the best code is invisible — it just makes things work beautifully for the humans who use it every day.

AS
Ashley Stoffregen
Web Developer & QA Lead @ Blue Frog
LocationWaukee, Iowa
FocusCMS Architecture
PlatformsWordPress & HubSpot
Experience5+ years
StatusOpen for projects
My Story

From curiosity to code

I'm a web developer based in Waukee, Iowa, working at Blue Frog — a HubSpot Elite Partner marketing agency. My role has evolved into a hybrid position where I QA outsourced projects, help colleagues resolve technical blockers, and build complex CMS solutions that marketing teams actually enjoy using. I translate design comps into scalable, client-manageable components — and I love every part of it.

What I Do

CMS architecture & beyond

My days are spent deep in HubSpot HubL templating, custom module creation, WordPress theme development with ACF Pro and WP Bakery, and translating designs into pixel-perfect, responsive code. I build interactive modules — ROI calculators, multi-step forms, SVG maps, video systems — that go way beyond basic templates. Recently, I've been exploring AI agents, prompt engineering, and integrating automation into development workflows.

My Approach

Build for the editors

The best CMS modules are the ones content teams love using. I obsess over the editing experience — fields that make sense, defaults that work, documentation that doesn't require a developer to decode. Working across outsourced dev teams taught me that catching problems early saves everyone time. I review code like I'm the one who'll maintain it in 6 months — because sometimes I am.

What drives me

🎯

Precision Over Speed

Clean code now saves hours later. I'd rather take the time to build it right than rush and create tech debt.

🧩

Modular Thinking

Every component I build is designed to be reusable, scalable, and maintainable by someone who isn't me.

🔬

Always Experimenting

From AI agents to creative video generation — I'm always building something on the side. Curiosity feeds everything.

Core skills

95
HubSpot CMS
HubL · HubDB · Modules
92
WordPress
PHP · ACF · WP Bakery
90
CSS / SCSS
GSAP · Animations
78
React
Components · Hooks
80
AI / Agents
Prompting · Automation

Other things I love

AI Image Generation Creative Prompting AI Video Photography Editing Color Analysis Personal Styling Creative Writing Automation Workflows UX Strategy

Want to work together?

I'm always excited to take on interesting projects. Let's create something exceptional.