Varsity Group sells LED and branding solutions to schools and venues. We needed a site that marketing could evolve without fighting the theme on every change.
I developed the Blue Frog WordPress theme for this project—later reused many times. Highlights: custom post types for projects and showcases, WPBakery widgets that behaved like HubSpot‑style drag‑and‑drop modules, row‑level styling options, and a theme options layer so content could stay flexible with less plugin dependency and more room for custom PHP where it mattered.
Site credit in footer points to Blue Frog; the implementation story is about repeatable theme architecture, not one‑off page building.